Market research and business case development for affordable green housing financing in India

Athena's business case for affordable green housing finance in India assessed market demand for green housing features among the affordable housing segment in India. Working with the Affordable Housing Institute, our market research involved gauging awareness, perception and attitudes towards green homes. It also looked at willingness to pay for green features through a survey. This survey then fed into a business case for the design of a green home loan product suited to the needs of target segment. The research included a regulatory and policy analysis to understand the overall ecosystem and incentive mechanisms for green housing in India.