Atreyee Kar leads the branding and communications function at Athena Infonomics. Atreyee has over 16 years of experience of building brands in diverse sectors spanning animation, real estate, business consultancy, financial services, children's rights, disability, women's empowerment, and public health.

She has worked in regional, national and international capacities, crafting and executing branding, content, and social media strategies, building and optimizing websites, and documenting organizational impact in her previous roles. Her previous stints include roles in ICRA Analytics Ltd., CRY – Child Rights and You, The Hunger Project, and more. She holds a master’s degree in business administration from the Institute of Management and Technology, Ghaziabad, India.

Beyond her professional sphere, Atreyee is a passionate blogger, photographer, and foodie. Greatly inspired by Padmashri Sr. Cyril, an educationist and social reformer, she is driven by an overarching goal of using communications for positive social change.

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